When it comes to shopping, what would you prefer, brand stores or local outlets? For your monthly purchases would you go to shopping malls or prefer local shops instead. It has been a long running debate in India however still makes me confused when the older people tend to believe in local shops while I prefer going to the shopping malls, brand stores or what they call showrooms.
Showrooms have seen increased crowd and the interest of people in displaying the brand image has gone high too. The younger generation particularly is getting attracted towards the brand names and some wearit for the high price tags. But is this all why you go to a shopping mall or a brand store. I have some different reasons.
Fixed price: - Most of the brand stores have fixed price tags, which mean price is common to all. In other words, I would never feel like cheated or there would be least chance of someone coming to me and telling they purchased it for less. Recently we bought a single bed from a local shop and there were many who would come and tell
Quality: - Quality is assured most of the times. If not the quality, at least I know I am buying what. There is no one influencing my decision. I buy what I want to buy, not because someone is a good salesman. Each brand has an image and it can’t live if that image is spoiled. Same is true with the local shops as well however not all follow same business ethics.
Freedom: - There is freedom to choose and take time while choosing. Everything is before my eyes. My decision is based on my judgment. There have been instances at local shops when because of shopkeeper’s good behavior; I had to buy extra things. On the other hand there have been instances when shopkeeper’s rude behavior gives rise to heated arguments.
Everyone has his reasons. Personally I prefer going to places where I have least to bother, no bargaining, variety and liberty to choose products I want to buy. What do you feel?